When you go over all the different details that comprise your website’s identity and affect its overall performance, none are as effective yet constantly-overlooked as a domain name.
Regardless of the context that you’re viewing it from—a branding or fundamentalist standpoint—a domain name will always remain as one of the most significant and prominent parts of a website. Over time, it has become one of the most prominent enigmas in digital marketing, as many marketers and business owners continue to scratch beyond the surface of what it can do.
Among all the different developments in recent years that have shown a considerable impact on domain names’ effectiveness, one notable application it has been linked to is SEO.
The link between Search Engine Optimization and domain names
Although it may seem like there is no connection between them, the domain name of a website and its performance on search engines are heavily interlinked in more ways than most people expect.
Within the past few years alone, SEO strategists and experts alike have dabbled further into the full extent of a name’s impact on a website’s performance. Seeing that it is one of the most prominent features that searchers interact with, it’s clear that these simple factors must be experimented with if top-quality results are your goal.
Fortunately, packing on the right approach outfitted with a proper set of tips and tricks in mind can maximize the full impact that a domain name levies on search engine performance!
How you can choose an SEO-friendly domain name
Considering that both branding and keywords—two crucial aspects in search engine performance—are heavily utilized in any domain name, choosing the most SEO-friendly option is indeed essential. If you want to put a website together or give your current one a performance overhaul, here’s the lowdown on everything you need to know about choosing an SEO-friendly name:
On choosing according to branding
Before you even think about fetching more results with your name, the most vital factor to consider is that your choice should be based on your brand. While numbers and search engine performance may be on your mind right now, being able to choose a branding-compliant name is essential because of how it affects the following:
- The way users find your business online
- The way users remember and identify your business online
- The way users share your business’s website with other users on the web
If you have a clear-cut business name that you’re known for already, then it’s best to use it for your domain as it will significantly affect your SEO performance as well.
Opting for your business name or a tag that falls along with your branding is bound to lead to better-quality results because of how search engines are particular towards the average searcher’s inclination for prominent branding. Once you choose according to this factor, you’ll be able to boost your SEO performance by increasing the site’s credibility and trust value while garnering more revisits and leading to better search engine rankings!
On keeping the power of keywords in mind
Apart from branding, another crucial component that will affect your domain name’s SEO-friendliness is your use of keywords in the final choice. If you discover that your brand name won’t suffice in taking your website’s identifying factor to the next level, you may want to choose a name that contains keywords about your business.
Even though it may seem like an overly-complicated task at first, the truth about choosing an SEO-friendly domain name is that it’s much easier than most people expect it to be. With the help of this guide, you’ll be able to determine what choice will best work to your website’s advantage so that it can start scaling the search engine results for first-page rankings!
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